How to build a brand guide you’ll actually use
Take Your Brand Guide From Zero to Hero
We hate to break it you, but logos aren’t magical. No matter how stunning and drop-dead-gorgeous your logo is, it’s not going to make much of an impact on its own.
True brand strength requires some braiding – each individual strand of strategy, messaging, positioning and design needs to be woven together to achieve a Repunzel-like super strength.
A well-designed brand guide can be essential to unleashing your brand potential. It acts as an instruction manual for you, your staff and vendors on how to use each element of your brand to tell a compelling brand story. But let’s be honest, when was the last time you actually read an instruction manual?
To be the most effective, a brand guide needs to something you and your team will actually use, so here are a few tips to transform your guide from zero, to brand story hero.