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Snowpocalypse 2011

Ollie helping out with the snow shoveling

Record snowstorms have been blasting the country this winter, and we haven’t escaped here in Chicagoland. One of the advantages of working from home, of course, is no commutes – one of the disadvantages of working from home, however, is no snow days.

For small businesses, one interesting aspect of these snowstorms has been the use of social media  to alert customers of closures or meeting or service cancellations. In situations like this, Facebook and Twitter become far more than networking sites, and can be far easier to update with real-time alerts than websites or phone messages.

Businesses or organizations that didn’t make use of these tools (like the city of Aurora) almost certainly had their phone lines jammed with frustrated customers unable to find the information they need. Let’s face it, communication has changed, and companies who don’t keep up with modern trends are likely to fall behind.

Is graphic design a dangerous profession?

If you’d asked me as a kid what I wanted to be when I grew up, the answer would never have been graphic design or marketing. I always imagined myself in a more active profession, perhaps a firefighter, or a mountaineer, something with a little danger involved. And although graphic design seems a fairly harmless career choice, in reality it can be just as dangerous.

Let’s face it – sitting on your ass staring at a computer screen all day is not good for your health, and I’ve yet to meet a designer who actually works 9-5 with a one hour lunch break. Big design projects can mean 12 hour work days, little sleep, poor diet, no exercise and way too much caffeine.

Throw a couple of difficult clients and dash of stress into the mix, and the result is a profession that can lead to heart disease, weight gain, high blood pressure, poor vision, and even diabetes. All potentially life-threatening conditions.

So, at Pretty Lethal Designs, we’ve decided to make 2011 a year of living (un) dangerously. We’ll be exercising more, trying more vegetarian, vegan and raw recipes, shopping at local farmers markets, eating a lot more fruit, drinking a lot more (filtered) water – and maybe even taking a five minute break from the computer screen every hour (crazy I know!). And, we’ll share our favorite recipes, work outs and health tips on this blog, as we believe graphic design doesn’t have to be deadly.

Winter Blossom

Hoarfrosted trees

When Ollie sees an opportunity to steal food off the table – he takes it. He knows that should he procrastinate, his chance for a tasty snack will vanish. I try to apply his opportunistic attitude towards photography, and take the photo when I have the chance. This morning, while the light was good and before the frost began melting, I snapped these quick shots of hoarfrost on the trees in our back garden. Read More

Weren’t we all supposed to have flying cars by now?

Augmented Reality Birthday Card

Augmented Reality Birthday Card

Predictions have often been made on what life would be like in 2011, and although we haven’t quite managed flying cars yet, I guess cars that park themselves, 3D TV and pocket sized computers are a good compromise.

With 2011 just a couple of days, we can now of course make predictions with a little more accuracy, so here are our thoughts on what will shape small business marketing in 2011.

1. QR codes

In 2011 over 50% of cell phone owners will be using smart phones, which means millions more people with the ability to scan QR codes. QR tags, which can be set to play videos, send emails or open a specific web page, allow extra value to be built into print pieces. In 2010, for example, we spotted QR tags in Target product catalogs, at Marathon gas stations and in Best Buy stores – so expect to see their use increase throughout 2011.

Recommended App for QR code scanning: Scan Life

2. 4Square

4Square is already popular, but hasn’t yet hit the mainstream notoriety of Twitter or Facebook – expect that to change in 2011. 4Square encourages users to check-in at their favorite locations using their GPS enabled smart phones. Most check-ins are just for bragging rights, but to encourage customer loyalty, smart businesses have started offering discounts or special offers to users who check-in regularly.

Recommended App: 4Square

3. Augmented Reality

Just like QR Codes, Augmented Reality has an awful name, but represents another way to link the physical world with the virtual world. AR takes physical movement or objects and transforms them into virtual movement, video or animations – it’s the technology behind the controller-free game consuls like the XBox 360 Kinect.  AR is also creeping into use on print marketing. Hallmark, for instance, have launched a range of greeting cards embedded with AR codes, which, when viewed on a webcam, come to life through video or animation. As AR technology develops, expect to see its use in marketing expand – from business cards that include videos, to product catalogs that allow uses to view 3d animations of the product.

Recommended Link: Hallmark AR cards