Around 30 miles west of Chicago is the city of Naperville, we live on the edge of its border, and it’s where we met fellow import Kelli. A lot has changed since our first brainstorms about Naperville Moms Network – it’s changed ownership and grown to over 3500 members, but Kelli’s original vision for the network remains intact.
After having her first child, Kelli wanted to connect with other new moms in the area, especially as she didn’t have a local support network of friends or family. She came to us with the idea of an online networking group, that would could also become the source of meet ups and play dates.
We wanted to create a brand that enveloped all of the ideals of the warm, friendly, fun community of moms that Kelli was looking to create. Her logo and color scheme needed to be fun, friendly and stylish while still practical to be inviting to all types of moms. We also created a set of fun monograms as well that could look fantastic in small places, but could also be used on promotional pieces, especially since the community is often abbreviated as “NMN” by Kelli and the users.
As well as developing the brand, we coached Kelli on all aspects of creating her business, including setting up sponsor packages, e-newsletters, and social media campaigns. We have also designed sub-brand logos for annual events including the Back to School BBQ and the anniversary parties.
We wanted to create a brand that enveloped all of the ideals of the warm, friendly, fun community of moms that Kelli was looking to create.