Aura Staffing Partners
Healthcare Staffing Firm
Chicago, IL

THE VISION

To light up the healthcare staffing industry.

Based in Chicago, Aura Staffing Partners have made it their mission to seek out the brightest healthcare talent and deliver the remedy to outdated staffing practices.

As a new face in the healthcare staffing industry, Aura Staffing aimed to light up the staffing world with innovation, outstanding service that’s second to none, and become the first choice for any business seeking relief for their medical staffing headaches.

the brand goals

Be Brand Bold

Stand apart from competitors with bold brand visuals and engaging copywriting.

Walk the Walk

The quality of Aura’s customer service should shine through in it’s brand too.

Be Welcoming

Make communication easy in order to create the best experience for both staff and employers.

Be Committed

Stay committed to every client with continued support and education.

The Creative Direction

Medical brands are typically plagued with cliched symbols, color schemes and cheesy stock photography. To stand out from these bored brands, Aura’s brand was developed with abstract shapes and a fresh, welcoming color palette.

Vibrant

Distinctive

Professional

Approachable

Inspired by Innovation

Aligning with the idea that Aura Staffing Partners is innovative and exceptional from everyone else on the market, this logo takes a strong departure from traditional looks medical staffing companies use and shows that Aura Staffing Partners is, without exception, ahead of the game.

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The Logo

The unexpected sleek and modern design shows that Aura Staffing Partners is dedicated to their own services and will make employers and staff alike take note while attracting like-minded professionals looking for only the best high-quality, reliable placements.

An Identity Designed for Growth

Aura Staffing Partners planned to launch in Chicago and quickly expand to new cities including Denver and Atlanta. This logo system was designed to allow for continued growth with each new staffing hub receiving its own city logo lock-up.

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Brand Stationary

To deliver a bold first impression, we created business cards, letterheads and envelopes designed to stand out and start a conversation.

The Final Outcome

Though these design concepts were well received, for strategic reasons, the group decided to ultimately use a partner logo for the basis of their brand design.

But, by following through on their mission and brand values, Aura Staffing have already gained a reputation for outstanding customer service and a bold, new approach to medical staffing. As they rack up five star reviews, they’re also expanding into new locations with confidence.

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You can be just as fierce.

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