Through dedication to every step of the process—from bean to brewed—they celebrate the fine details that help coffee drinkers find their perfect cup.
A healthy environment ensures better coffee beans for all. By adopting and supporting sustainable practices, like up-cycling, Crosscut aims to chop their carbon footprint.
Crosscut will transform Toronto by showing that really good coffee doesn’t have to be fussy. It just takes a little exploration to find your right blend.
Selecting a business name can be one of the toughest elements of branding. The Crosscut Coffee name was inspired by Stouffvilles sawmill-filled history, and chosen for its memorable alliteration and the availability of domain names.
Strong, distressed lettering family is clean and modern, making it easy to see and read at a wide range of sizes, while the rustic distressing and styling of the type family gently nods to type used by hardworking industries of bygone times.
Crosscut’s ever changing seasonal and small batch roasts required a simple, flexible packaging design. We created a color coded label template, to allow for in-house customization and clear differentiation between seasonal, single-origin and signature blends