With a clear foundation for their brand, MistoBox was able to see that upgrading their online experience was a solid brand investment.
MistoBox makes it easy to discover new favorite coffees. The icon library should make it easy for subscribers to use their online account and understand the process.
Their monthly coffees are hand-selected for their subscribers. The icon library should show the care that’s put into the products they send out.
MistoBox encourages experimentation and finding one’s own favorites. The icon library should reflect the playfulness and individuality of the brand.
Using elements from MistoBox’s existing brand as inspiration, we developed an iconography style that is simple, clean and modern, yet still has playfulness and individuality. The style balances personality with functionality, as first and foremost, icons must be easy to understand at a glance.
Taking their illustration style even further, we designed a limited edition box for the holiday 2017 season.
Cozy mittens grasping for steaming mugs of MistoBox coffee within a flurry of holiday cheer gives the gift of a wonderful winter morning in one simple box.