MistoBox Coffee
Craft Coffee Subscription Box
San Francisco, CA


Create a comfy online experience that’s unlike anyone else.

When your business has no one-on-one human interaction, how do you connect with your customers and make them feel special?

With a clear foundation for their brand, MistoBox was able to see that upgrading their online experience was a solid brand investment.

the brand goals


MistoBox makes it easy to discover new favorite coffees. The icon library should make it easy for subscribers to use their online account and understand the process.


Their monthly coffees are hand-selected for their subscribers. The icon library should show the care that’s put into the products they send out.


MistoBox encourages experimentation and finding one’s own favorites. The icon library should reflect the playfulness and individuality of the brand.


The Iconography

Using elements from MistoBox’s existing brand as inspiration, we developed an iconography style that is simple, clean and modern, yet still has playfulness and individuality. The style balances personality with functionality,  as first and foremost, icons must be easy to understand at a glance.

Highlighting the Details

Designing a custom icon library to represent product attributes, put a special focus on the details that dedicated coffee drinkers want to know in a glance.  Additional custom icons for navigation demonstrates to customers that MistoBox does not take shortcuts.

Streamlining the Dashboard

Custom icons make navigation easy on any platform, while adding a touch of personality with brand style in an unexpected place.  Simple graphics for order status helps customers understand where their stuff is in an instant.

The Illustrations

Expanding upon the style of the iconography, the library of illustrations designed for MistoBox add extra distinction online and opportunities for sales in real life.


Showcasing the Process

These illustrations aren’t just here to add interest. They make the subscription process easy and exciting in three easy steps.

coffee is selected
coffee is freshly roasted
coffee is shipped

Celebrating the Tools

With coffee comes the ritual of how it’s prepared.  These illustrations help MistoBox celebrate the beloved tools aficionados obsess over.

pour over
french press
moka pot

Honoring the Ritual

Recognizing their customers share their love of the best brew methods, MistoBox explored multiple uses for the brew method illustrations we designed.

image ©MistoBox
image ©MistoBox

The Limited Edition Holiday Box

Taking their illustration style even further, we designed a limited edition box for the holiday 2017 season.

Merry Memories

Cozy mittens grasping for steaming mugs of MistoBox coffee within a flurry of holiday cheer gives the gift of a wonderful winter morning in one simple box.

The Final Outcome

From Kick Starter to the Shark Tank, MistoBox is an incredible example of how dedication to your craft can lead to an incredible business.  They’re one of top subscription boxes in the country and continually innovating to connect their fans to exquisite coffee everyday.  


You can be just as fierce.

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